Customer Understanding

Commercial

From Account Management Academy, Customer Business Planning, Customer Engagement, Customer Meetings, Negotiations and so much more

Increase Brand Awareness

Some Brands We Work With

Helping businesses grow and develop

Account Management Academy

Your Account Managers will be crucial in ensuring your brands are performing within your customer base. The modern Account Manager needs a range of skills, processess and behaviours to meet the ever increasing demands of your customer base. The Account Manager Academy supports the development of your Account Managers in delivering this.

New Marketing Leaders

Customer Business Planning

Developing customer focused plans to include

  • Understanding your customer and their performance
  • Your performance within the customer
  • The reasons behind this performance
  • Building annual objectives with full action plans to support execution
  • The financial planning to support all of this

Customer Engagement

  • Knowing and understanding what we mean by customer engagement
  • Defining what good looks like in engaging your customer
  • Mapping out the engagement journey and measuring the impact of this

Customer Meetings

A buyers view of great customer meetings and how you rate against this

Connecting customer meetings to your customer plan

Planning and preparing for your meetings

The key skills and behaviours required to execute these meetings

Negotiation

Negotiation capability will be critical to delivering profitable growth for your business.

We have a full Negotiation Academy taking your Account Managers through some of the key principles of negotiation, the behaviours of associated with negotiations and managing your and your buyers negotiations through to accreditation of negotiation capability.

Let’s Make Things Happen

From Account Management Academy, Customer Business Planning, Customer Engagement, Customer Meetings, Negotiations and so much more